Moorhead is also a contributor for both Forbes, CIO, and the Next Platform. Patrick founded Moor Insights & Strategy based on in his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Patrick was ranked the #1 analyst out of 8,000 in the ARInsights Power 100 rankings and the #1 most cited analyst as ranked by Apollo Research. I do not hold any equity positions with any companies cited in this column.
Studio is differentiated, but not as much as Surface Book and Surface Pro 4.ĭisclosure: My firm, Moor Insights & Strategy, like all research and analyst firms, provides or had provided research, analysis, advising, and/or consulting to many high-tech companies in the industry, including Advanced Micro Devices, Cisco Systems, Dell EMC, Hewlett Packard Enterprise, IBM, Intel, Lenovo, Microsoft, NVIDIA, Qualcomm and Xilinx, cited this article. This type of adjustable, all-in-one is an area of focus for Dell, HP, and Lenovo and unlike Surface Book, similar-appearing designs exist. I'm expecting some Windows OEM consternation around Surface Studio, more than Surface Book or Surface Pro. Studio is a winner and I believe it will sell well and help Microsoft break through that $5B annual Surface revenue number. Microsoft was first to market with 6th Gen Intel processors and learned a lot in the process.Īt $3,000, Studio is priced for creative professionals and executive-types who want something very cool and unique. Microsoft played it safe with 6th Gen Intel processors, mobile graphics and USB-3 I/O, but the performance should meet the needs of most creative experts, the intended target market. Surface Studio won't be the highest-performance system all-in-one as its's not intended to compete with the beefiest workstations. Microsoft could have gone bezel-less, but instead opted for a thinner, higher-quality, optically bonded design which required a small bezel. The display, according to Microsoft, is the thinnest LCD, and the user can shape-shift Studio with one hand through a sophisticated zero-gravity hinge and weight system. Surface Studio's beautiful design is solid with its use of forged aluminum, a 28" 4.5K, 3:2, “True Scale” thin display, performance components and an easy-to-adjust form factor from a standard all-in-one to hands-on canvas mode. New Surface Dial UX (Photo credit: Patrick Moorhead)
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